NATURE CONSERVANCY BEGINS CAMPAIGN
By Adnews Staff
The Nature Conservancy of Canada has begun an advertising campaign urging Canadians to protect the country's natural landscapes. The tagline "Every time a piece of nature disappears, a part of us goes with it" appears in the campaign's television, print and outdoor executions. The multimedia campaign was developed by DDB Canada of Toronto. It is scheduled to run throughout Ontario on TV and radio, in newspapers and magazines, online and on transit for the next six months. In addition to highlighting the need to protect the Canada's natural heritage, the campaign also invites Canadians to join the NCC's monthly giving program, the Protectors Club.
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