RE-BRANDING CAMPAIGN FOR IMAX NIAGARA FALLS BEGINS
By Adnews Staff
Echo Advertising has created a re-branding campaign for the IMAX Niagara Falls theatre. Destination Cinema, owner and operator of the theatre, hired Toronto-based Echo in the spring based on a referral from Kramer Design, which developed new Las Vegas style signage for the theatre. The re-branding effort is using the theme "Live Like a Daredevil From The Edge of Your Seat." Components of the campaign, scheduled to run through the fall, include bus wraps, billboards, hotel video and brochures. A group of 1920s news boys were also hired to distribute tabloid style newspapers.
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