LEMONTONIC HIRES ENVIRONICS
By Adnews Staff
Toronto-based online dating company Lemontonic has appointed Environics Communications its public relations agency of record. Environics, which was selected based on a referral, replaces Maverick Public Relations, on the account, said Scott Rogers, vice-president of marketing for Lemontonic. Rogers said the company felt it had a better fit with Environics and cited that as the reason for the change. Toronto-based Environics will provide a range of communications services to Lemontonic including media relations, brand development and strategic and creative counsel. Creative advertising for the online dating service is being done by Holmes & Lee of Toronto.
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