COSSETTE TO OPEN IDENTICA OFFICE IN CHINA
By Adnews Staff
Quebec-based Cossette Communication Group will open a branding and design office in China next month. The Identica office will be located in Shanghai. Cossette acquired London-based Identica, a branding and graphic design firm, in December 2003. The new Shanghai office will be led by Ken Koo, vice-president and general manager of Cossette's Vancouver-based Graphème-Koo. According to Koo, the new office will allow the company to better serve current clients such as McDonald's, Wal-Mart and Bell Canada who have needs in China and in Asia in general as well as serve the company's expanding list of clients in Asia which includes Dohe Property Co., Nam Tai Electronics, APC Pharmaceuticals and Sandalwood Estates. Koo will establish the Shanghai office while maintaining responsibilities at Graphème-Koo.