JAN KELLEY COMPLETES U OF T CAMPAIGN
By Adnews Staff
Jan Kelley Marketing of Burlington, ON has launched a new marketing campaign for the University of Toronto's School of Continuing Studies. The agency was responsible for strategy development, media planning and buying, creative development and distribution of the course calendar. Elements of the campaign include radio spots, TV closed-captioning, Web banners and print ads. The theme "Open to Learning. Open to You.", is used to the school's message that lifelong learning is open to everyone. The campaign is running throughout the Greater Toronto Area on radio stations Classical 96 and 680 News, on Citytv, on The Globe & Mail, Toronto Star, Toronto Life and Toronto.com Web sites and in Eye, Now and community newspapers.
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