GRIP CREATES NEW BELL OLYMPIC SPOTS
By Adnews Staff
Grip Limited of Toronto has created three new television spots for Bell Canada. The spots are the first in a series that will focus on the Olympic Games. "Wave" is a 60-second ad that shows Canadians connected to the Olympic Games through Bell. "Paused Athletes" and "Kayaker" are both 30-second ads. "Paused Athletes" features Olympic athletes interrupting their competitions to wait for the television viewer to return while "Kayaker" features a fan receiving updates throughout the day. The ads begin airing on major networks across Canada this week.
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