WILCOX NAMED WHOLES FOODS' WESTERN CANADA PR AGENCY
By Adnews Staff
Wilcox Group of Vancouver has been named the public relations agency of record in western Canada for Whole Foods Market. Austin, TX-based Whole Foods is a natural and organic supermarket chain. As part of its expansion strategy for Canada, the company plans on opening its second location in Vancouver this fall. The store, which will be the first in Western Canada, will be located in The Village at Park Royal. Wilcox will develop a communications program to generate awareness for the store's grand opening. The agency was referred for a shortlist of companies that participated in a RFP process for the account said Wilcox Group's John Groves. Whole Foods opened its first Canadian location in Toronto in 2002 hiring Toronto-based Strategic Objectives to handle public relations.