VANCITY REVIEW DOWN TO TWO
By Adnews Staff
Incumbent Grey Worldwide and TBWA, both based in Vancouver, are the finalists in the VanCity Credit Union advertising agency review. The two firms were on a shortlist with DDB Canada and Hamazaki|Wong of Vancouver. VanCity launched the review as part of a regular review of its advertising strategy in April. Adding, the review was not a reflection of its current relationship with Grey, which has held the account for 30-years. A decision is expected by the end of the month. VanCity's last agency review was conducted seven years ago.
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