PROCTER & GAMBLE HIRES STARCOM, CARAT
By Adnews Staff
Procter & Gamble of Cincinnati, OH has appointed Starcom MediaVest Group and Carat its North American communications planning agencies. The two agencies will be responsible for managing communications planning for Canada, the U.S. and Puerto Rico. The appointments conclude a selection process that included a combination of global incumbent agencies and new agencies said P&G Canada's Win Sakdinan. Starcom has been awarded the communications planning assignment for P&G's fabric care, home care, health care, beauty care and feminine care businesses. Carat has picked up assignment for the company's baby care, pet care, family care and snacks & beverage product categories. North of the boarder, the Canadian operations of Starcom and Carat will assume all communications planning for P&G Canada. Previously P&G worked with a number of media agencies on brand assignments not category assignments, Sakdinan said.