CAMPBELL PROMOTES FROZEN MEALS FOR ATHLETES
By Adnews Staff
Campbell Company of Canada is promoting a new line of frozen meals called Ignite. The food is aimed at active people and athletes. The line consists of five varieties: Chicken Parmigiana, Creole Chicken, Zesty Chicken with Roast Potatoes, Penne & Sausage Marinara and Indian Vegetable Masala. Promotion will consist of a national sampling program followed by advertising later this summer. Displays and other in-store materials are being used. A media tour will also take place. The sampling program will be done by Inventa. Advertising will be handled by BBDO. The in-store materials were created by Accumark. Public relations are being handled Environics Communications. All of these firms are based in Toronto.
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