U.K. TRADE & INVESTMENT RELEASES RADIO ADS, WEB INTERVIEWS
By Adnews Staff
U.K. Trade & Investment has released a series of radio ads and Web-based audio interviews created by The Norman Agency of Toronto. The organization is a division of the U.K. government that promotes to Canadian companies the benefits of expanding into the U.K. The radio ads each present a Canadian company and its reasons for moving into the U.K. The ads also direct listeners to a Web site at <http://www.uktradeinvestcanada.org> to hear interviews with senior executives of Canadian companies. In each interview, the executive describes the company, its reasons for expanding to the U.K. and the results of the move. The campaign is aimed at senior executives of Canadian companies considering international expansion.
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