LENSFIRE BEGINS DIRECT MAIL EFFORT
By Adnews Staff
Toronto-based photograph distributor Lensfire has begun a direct mail campaign to promote its collection of art photography. The campaign was created by The Communications Group and Wilco Design of Toronto. Postcards displaying the work of six photographers will be sent to architects, decorators, interior designers, art galleries, consultants, home builders and advertising agencies in the Greater Toronto Area. Approximately 1,200 copies of each postcard will be sent out each week, beginning this week, for the next six weeks.
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