MONSTER.CA PUTS EIGHT ON SHORTLIST
By Adnews Staff
Montreal-based Monster.ca has produced a shortlist of eight agencies in its business-to-business review. The process began last month when 26 agencies responded to a request for proposals. The eight shortlisted agencies are Allard Johnson Communications, TMP Worldwide, Arnold Brand Response, OSL-Martin, Bos Advertising, which is pitching with Graffiti Direct & Interactive, Stratégies Marketing Direct, Publicis and Lowe RMP. The incumbent, FCB Direct of Montreal, declined to participate. A decision is expected by the end of the summer. Consumer advertising for Monster.ca will remain with Arnold Worldwide of Toronto.
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