POSERA SOFTWARE CONDUCTS PRINT CAMPAIGN
By Adnews Staff
Montreal-based Verrecchia Group Communications has created a print advertising campaign for Posera Software, also of Montreal. Posera develops point-of-sale and back-office software for restaurants. The campaign consists of three ads promoting the Maitre'D software package. The first ad began running in hospitality publications in Canada and the U.S. in May. The three ads use the tagline, "Software that serves you better." Posera is considering expanding its campaign internationally next year. The agency received the assignment without a competition.
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