YIELD RETAINED BY BLUE MOUNTAIN
By Adnews Staff
Yield Integrated Communications has been hired to develop a "multi-million dollar" campaign for Blue Mountain Wallcoverings. Both companies are based in Toronto. One other unidentified firm was also considered for the job in a request for proposals process. "It's time for wallcoverings to surge forward as a spectacular design solution and Yield is going to help us lead the charge," said Blue Mountain president Christopher Wood. According to the agency, the campaign will aim to affect consumer's minds about wallcoverings and increase sales of Blue Mountain products. The effort will be tested in some U.S. markets early next year, then brought to Canada.
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