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CANON CANADA TO PROMOTE NEW PIXMA LINE

Canon Canada of Mississauga will promote a new line of photo and all-in-one printers called Pixma with radio and television advertising this fall. The first products will be four photo printer models that will go on sale next month. Advertising will break in mid-October. The campaign will aim to create brand awareness among consumers and in the sales channel. Grey Worldwide and The BrainStorm Group, both based in Toronto, will work on creative advertising. Public relations for Pixma will be handled by National Public Relations of Toronto.

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