HANSON BRICK BEGINS NORTH AMERICAN MARKETING EFFORT
By Adnews Staff
Hanson Brick of Charlotte, NC, is readying a North American marketing campaign called "Fashioning Brick." According to the company, the campaign will attempt to change the public perception of brick "from commodity to couture" with five ads in showrooms and magazines. The tagline is, "The face of brick." The campaign was created by Steele+ of Atlanta. Public relations are being handled by Argyle Rowland Communications of Toronto.
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