SHARP TO SPONSOR TENNIS MASTERS
By Adnews Staff
Sharp Electronics of Canada has signed on as a sponsor of Tennis Canada's upcoming Tennis Masters Canada 2004 championships. Sharp will provide television, stereo and multimedia projectors for the event and will have a presence at the on-site ACE Lounge. Sharp will also operate a centre called "Sharp Matches in Progress" which will provide the current scores of all matches in play. A Sharp display will be installed in the Compass Group Pavilion, and Sharp commercials will air on TSN during the event and during other ATP Masters Series events in Madrid, Paris and Houston later this year. Tennis Masters Canada 2004 will take place in Toronto from July 24 to Aug. 1.
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