DELTA HOTELS BEGINS SUMMER AD CAMPAIGN
By Adnews Staff
Delta Hotels has begun a summer advertising campaign created by Echo Advertising of Toronto. The campaign, which promotes travel within Canada to Canadians, is part of Delta's involvement in a program from the Canadian Tourism Commission and Toyota Canada called "Get Going Canada." Radio and television advertising is running in Atlantic Canada, Toronto, Montreal, Quebec City, Ottawa, Calgary and Edmonton. The commercials describe an offer whereby customers who book a multi-night package at a Delta hotel in Canada will receive a discount of up to 50% or a free night's stay. Media buying for the promotion, which will run until the end of July, was handled by Echo.
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