CHINA BEGINS TOURISM MEDIA RELATIONS PROJECT
By Adnews Staff
A tourism-oriented media relations program has begun involving the People's Republic of China, the Canadian Tourism Commission, General Motors, the Consulate General in Shanghai and a number of provincial tourist organizations. The project is intended to promote tourism visits to Canada from China. A ten-person crew from Shanghai Oriental Television has been in Canada for the last month filming a ten-part series called "Driving Across Canada - From Coast to Coast." The series will air on an arts and entertainment network in China between October and December. A pictorial travel book will also be produced. Shanghai Oriental Television has also reached a deal with Fairchild TV to air the series in Canada.
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