SONY SIGNS CFL SPONSORSHIP DEAL
By Adnews Staff
The Canadian Football League has entered into a sponsorship agreement with Toronto-based Sony of Canada. Sony will be the official consumers electronics sponsor of the league and title sponsor of the new CFL Fan Gallery at <http://www.cfl.ca>. Also, Sony and the CFL will hold joint in-store promotions in Montreal, Toronto and Vancouver during which customers can be photographed with the Grey Cup trophy.
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