GAY LEA PROMOTES CHOCOLATE WHIPPED CREAM
By Adnews Staff
Gay Lea Foods of Weston, ON is promoting a chocolate whipped cream product which went on sale in Ontario yesterday. The company also sells regular and light whipped cream. Marketing for the chocolate version will consist of radio advertising created by John St. of Toronto and public relations from Fleishman Hillard of Toronto. Also, Gay Lea and Ontario Place will conduct a joint promotion during which purchasers of certain Gay Lea products will receive a two-for-one Play All Day pass to the Toronto amusement park. This offer will be publicized with in-store materials, created by Ferrone of Toronto, and radio ads, created by John St. The packaging design was handled by Shikatani Lacroix Brand Design of Toronto.
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