DESJARDINS BECOMES TITLE SPONSOR OF VANIER CUP
By Adnews Staff
Quebec-based Desjardins Group has become title sponsor of the Vanier Cup. The championship football game will be re-named the Desjardins Vanier Cup. Desjardins will also get category exclusivity, on-field and in-stadium signage, displays, video and audio support and the right to hold contests. The game is hosted by Ontario University Athletics, Canadian Interuniversity Sport, True Gravity Sports and Entertainment Consulting. The next event will take place at in Hamilton, ON on Nov. 27. Additional sponsors of the Vanier Cup are VIA Rail, PowerBar, Wilson Sports Equipment of Canada, the CFL, the NFL and the City of Hamilton.
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