COLUMBIA BREWERY CONTINUES SUMMER ADRENALINE CAMPAIGN
By Adnews Staff
The Columbia Brewery of Creston, BC has begun a new phase of a campaign which promotes BC travel destinations on Kokanee beer bottle labels. The "Summer Adrenaline" series of labels promotes ten summer destinations in British Columbia. The labels, which will run on 15 million Kokanee bottles, will also display the URL of the Web site of Tourism BC, <http://www.hellobc.com>, which is associated with the brewery for this program. A similar campaign called the "Signature Mountain Series" ran during the winter. Those labels promoted mountain resorts in British Columbia and Alberta. Later this summer Columbia Brewery will conduct another promotion called "Adrenaline Getaways with the Kokanee Glacier Girls" in participating bars. This effort will also include a contest.