PROCTER & GAMBLE READIES NEW ULTRA DAWN COMMERCIAL
By Adnews Staff
Procter & Gamble is preparing a new television commercial for Ultra Dawn dish washing liquid using footage from the St. Jean Baptiste Day celebration in Grandby, QC last week. The celebration included the making of a 15,000 egg omelette by La Confrérie mondiale de l'Omellette géante (Worldwide Brotherhood of the Giant Omelette). One bottle of Ultra Dawn was used to clean the 6,581 plates and the 12 foot skillet involved. The clean up footage will be part of a commercial that will be released in the fall in English and French. Advertising for Ultra Dawn is done by Kaplin Thaler of New York. The production company filmed the clean-up was Swatt Films of Montreal. Public relations for the brand are handled by Advance Planning/MS&L of Toronto.