AMAZON.CA BEGINS CANADA DAY CAMPAIGN
By Adnews Staff
Online retailer Amazon.ca began a Canada Day promotion called the "Canada Day A-List" on its Web site yesterday. During the initiative, five Canadian celebrities will provide the site with exclusive content. The participating celebrities are musicians Alanis Morissette, Sarah McLachlan and Celine Dion, author Douglas Coupland and actor Michael J. Fox. On the first day of the promotion, the site posted an acoustic version of a song from Morissette's recent album "So Called Chaos." On the final day of the effort, June 30, a piece of artwork created by Fox will be posted. The initiative is being supported with public relations by National Public Relations.
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