NATREL PROMOTES OMEGA-3 MILK IN ONTARIO
By Adnews Staff
Natrel of Longueuil, QC is selling Omega-3 milk in Ontario for the first time. The 1% milk with added Omega-3 fatty acids was introduced in Quebec last year. It is also sold in parts of British Columbia. Natrel will promote the product in Ontario with billboard advertising, breaking now, and with in-store sampling next month. The advertising was created by The Sebastian Consultancy of Toronto. The media buying was done by OMD. Public relations are being provided by Temple Scott Associates of Toronto.
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