BLACK & DECKER TO SPONSOR NFL
By Adnews Staff
Black & Decker has signed an deal making it the power tools and accessories sponsor of the National Football League in Canada. As part of its sponsorship, the power tool firm will hold a promotion during the 2004 NFL season. Customers who purchase a Gel Max or Laser Level product will also receive an NFL T-shirt and cap of the team of their choice. These customers will also be entered in a draw for a trip to the SuperBowl on Feb. 6 in Jacksonville, FL. The promotion will be supported with flyers and in-store materials, plus exposure on the NFLCanada.com Web site and email list.
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