COCA-COLA PROMOTES NEW SPRITE FLAVOUR
By Adnews Staff
Coca-Cola of Toronto is promoting a new variety of Sprite brand called ReMix Berryclear, a mixture of lemon-lime and berry flavours. The drink, which replaces the mint-flavoured Sprite Ice beverage released last year, comes in 591 ml bottles, 2L bottles and 12-packs of cans. The packaging displays a purple and silver Sprite ReMix logo. Marketing for the product includes a tag added to a current Sprite television commercial, radio and online advertising, and sampling in some cities. The advertising was created by Cossette Communication-Marketing of Toronto. The sampling is being conducted by Inventa Sales & Marketing. Public relations for Coca-Cola are handled by APEX Public Relations of Toronto.
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