PRIMUS PROMOTES TALKBROADBAND FOR BUSINESS
By Adnews Staff
Primus Telecommunications Canada is promoting an Internet telephone service for small and medium sized business called TalkBroadband. The multimedia marketing campaign was created by FCB of Toronto. A residential version of the service was introduced at the start of year. TalkBroadband provides telephone service through a high-speed Internet connection. It also allows customers to choose an area code and phone number from a city other than that in which they live. Primus is offering TalkBroadband for business in 15 major areas nationally. Print advertising in national and business publications will be supported with direct mail and online advertising. Public relations are being handled by Environics Communications of Toronto.