SEARS CANADA HOLDS CRAFTSMAN TRACTOR TOUR
By Adnews Staff
Sears Canada is promoting Craftsman tractors with a national tour. The Toronto-based retailer began the initiative in Toronto last week. A group of tractors drove up Yonge Street as part of the launch activities for Tractorama, a Craftsman tractor and lawnmower sale that took place over the weekend. The national tour will begin this week. The tractors and their riders will travel to major cities to mow the grass at prominent locations including Canada Olympic Place in Calgary and the Edmonton Legislative Building. People who spot a tractor mowing grass can visit <http://www.sears.ca/craftsman> to enter a contest that will give away seven HP Deluxe Lawn Tractors, 25 Craftsman cordless drills and 25 Craftsman laser circular saws. The promotional workers will also conduct various activities to raise funds for the Sears Young Futures program, which supports organizations that provide after-school programs. The Craftsman Tractor Cross-Country tour, which will run until July 11, is being promoted with media relations.