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HARVEY'S PROMOTES SIRLOIN BURGER

By Adnews Staff

Hamburger chain Harvey's is promoting a new sirloin burger with a national multimedia advertising campaign. The television and radio advertising use the Harvey's tagline "Long Live the Grill." The campaign, created by John St. of Toronto, began yesterday. The burger is also being supported with in-store and online materials. Harvey's operates 344 restaurants in Canada.

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