VAUGHN WHELAN RESIGNS BEER STORE ACCOUNT
By Adnews Staff
Toronto-based Vaughn Whelan and Partners Advertising has resigned the account of The Beer Store. The agency held the account for a year. "The Beer Store has some very excellent executives. However, their unique structure and our unique structure are, unfortunately, not the optimal fit," said agency president Vaughn Whelan. The Beer Store will use Agency X of Toronto for the short term. The company will "re-evaluate its options" after the summer season. Media and promotions for The Beer Store will continue to be handled by Bedrock Strategic Marketing Group of Toronto.
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