STRATEGIES INTERNATIONAL BECOMES ONBRAND DESIGN
By Adnews Staff
Toronto-based branding and design agency Strategies International has changed its name to Onbrand Design. The firm has also moved its focus to package design. "Packaging is the new advertising medium and the shelf the new battle ground," said an agency spokesperson. The company has constructed a new Web site at <http://www.onbranddesign.com>. Agency president Greg Bérubé said Onbrand will continue to offer strategy, naming and research services. The agency's clients include Moosehead Breweries, Tim Hortons, McNeil Consumer Healthcare and Parmalat. Onbrand Design is owned by MDC Partners of Toronto.
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