ALPHARX BEGINS FLEXOGAN CAMPAIGN
By Adnews Staff
AlphaRx of Markham, ON, has begun a consumer advertising campaign for over-the-counter topical pain relief cream Flexogan. The campaign consists of outdoor, magazine and radio advertising aimed at adults 35 to 54 years of age. The product will also be the "official pain relief supplier" of the Bell Canadian Open and BMO Financial Group Canadian Women's Open this year. The product will also be a sponsor of the Tour East Holidays Toronto International Dragon Boat Race Festival. Marketing, advertising and public relations for Flexogan are handled by The Ink Tank of Toronto.
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