LA SENZA TO SPONSOR LINDA ARNOLD
By Adnews Staff
Montreal-based lingerie retailer La Senza will sponsor Linda Arnold at the Ferrari Challenge race at the 2004 Canadian Grand Prix in Montreal. Arnold is the first female Canadian driver to compete in the Ferrari Challenge. As part of the sponsorship agreement, she will display the La Senza name on her helmet and car. The Ferrari Challenge will take place on June 13. "La Senza is very honoured to support Linda is this premier event," said Karine Wascher, senior vice-president of marketing. "Linda appeals to us because of her strength and female spirit. She represents the La Senza woman who is modern, feminine and confident."
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