PEPSI PROMOTES MINI CANS
By Adnews Staff
Pepsi-Cola Canada of Mississauga is promoting its new mini cans with a national television advertising campaign. The campaign's three commercials are 10 seconds in length. Created by BBDO Toronto, the ads show mini cans emerging from unusual places, including a man's moustache and a woman's ear. The ads are airing on specialty channels W-Network, HGTV, Bravo and Prime. Out-of-home advertising has also been installed in some Famous Players theatres nationally. Public relations for Pepsi are handled by Praxis Public Relations of Mississauga.
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