BREWERY REVISES KOKANEE AD FOR CALGARY FANS
By Adnews Staff
The Columbia Brewery of Creston, BC has released a new version of a Kokanee beer commercial called "Try Out" in order to appeal to fans of the Calgary Flames hockey team. The ad, which broke on Thursday night, will run during Stanley Cup telecasts of Hockey Night in Canada. The commercial was created by Grip Advertising of Toronto. The original ad depicts a park ranger character, his assistant and a group of women called the Glacier Girls capturing a sasquatch. At the end of the ad the women dive into a lake and the ranger tells his assistant to "dare to dream." In the revised ad, the ranger says, "Dare to dream, Calgary, dare to dream." The standard Kokanee tagline, "It's the beer out here," is replaced with the copy "Go Calgary Go."