CTV BOOKS DRIVING INSIGHTS CAMPAIGN
By Adnews Staff
Driving Insights, a Vancouver-based outdoor media company, has signed CTV as its first advertiser. The company sells out-of-home advertising space on trucks owned by Brewers Distributor of Calgary. These trucks travel on routes through the Greater Vancouver Area. "Our trucks have global positioning system devices installed to track the fleet activities throughout the market area," said Jim Wilkins, sales manager of Driving Insights. "We download location data every two minutes and match this with traffic counts from the municipalities we cover to provide advertisers with accurate audience measurement." Communications for Driving Insights is being handled by Quay Strategies of Vancouver.
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