MEDICHAIR BEGINS CAMPAIGN IN ONTARIO, BC
By Adnews Staff
Calgary-based home medical equipment franchise company MEDIchair has begun a brand awareness campaign in Ontario and British Columbia. Called "Test Drives," the radio campaign consists of four 30-second ads promoting products from suppliers Evolution, Pride, AMS and Invacare. The campaign began an eight-week run earlier this month. A similar campaign will run on the same stations in the fall. MEDIchair is also working on similar campaigns for franchisees in Alberta, Saskatchewan and Manitoba. The ads were created by Vancouver-based Griffiths, Gibson & Ramsay. Media buying was handled by Anderson McFallon of Calgary.
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