GILLETTE SIGNS DAVID BECKHAM
By Adnews Staff
Gillette of Boston has signed a marketing agreement with Real Madrid soccer player David Beckham. Under the terms of the three-year deal, Beckham will appear in consumer advertising and promotional campaigns for Gillette grooming products. The first advertising campaign using Beckham will be called "Feeling of Gillette." It will break in Europe next month. Advertising for Gillette is done by BBDO New York. Public relations are handled by Porter Novelli of New York.
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