DIRECTV HIRES NORTHERN LIGHTS
By Adnews Staff
Toronto-based Northern Lights Direct Response Television has been hired to produce a campaign for American direct-to-home satellite provider Directv and retailer RapidSatellite. Northern Lights president and creative director Ian French said the agency was hired based "on the success of our past campaigns for other American clients." The campaign will begin in the U.S. in late June. Media buying is being handled by Koeppel Direct of Dallas, TX.
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