CINEPLEX GALAXY HOLDS SHREK 2 CONTEST
By Adnews Staff
Cineplex Galaxy of Toronto will begin a consumer promotion today to promote the release of the film "Shrek 2." The national promotion will run at Cineplex Odeon and Galaxy Cinemas until June 17. Consumers who watch the movie will receive a bookmark printed with a secret code. Entrants must sumbit the code at the company's Web site to win a trip to the premier of "Shark Tale" this fall or a secondary prize package. The contest is being promoted with ticketing and concession materials, in-theatre slides, and ads in magazines, newspapers and online. This material was created by B Street Communications of Toronto.
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