MANULIFE SENDS DIRECT MARKETING ASSIGNMENT TO FUSE
By Adnews Staff
Toronto-based financial services company Manulife Financial has awarded a direct marketing assignment to Fuse Marketing Group of Toronto. The project is a campaign for Manulife's U.S. Group Pensions division that will take place this spring. Fuse won the assignment in a competitive process. Three other unknown agencies were also considered. "Manulife is interested in exploring the potential that direct marketing can play in broadening our relationship with customers," said Kim Mosely, assistant vice-president of marketing at Manulife. "We selected Fuse because they developed a strategic direct communications plan with dynamic creative that will deliver results, data insights and key learnings for our future marketing efforts."