MICROCELL PROMOTES CITY FIDO SERVICE IN TORONTO
By Adnews Staff
Montreal-based Microcell Solutions is preparing to promote a service called City Fido in Toronto. City Fido, first introduced in Vancouver in October 2003, provides customers with a home phone that is also a mobile phone. The service will include unlimited local calling in the Greater Toronto Area, plus services such as call waiting, call forwarding and conference calling. Extra services which can be purchased will include long distance, text messaging, call display, voice messaging and mobile Internet access. City Fido customers can optionally transfer an existing phone number to the service. City Fido will open for registrations on Thursday. Billboard, print and television advertising for the service will also begin on Thursday. Advertising for Fido is done by Bos of Montreal.