GALAXY CINEMA BEGINS SUMMER PROMOTION
By Adnews Staff
Toronto-based Cineplex Galaxy began a national promotion called "Reel Reveal" at at Cineplex Odeon and Galaxy Cinemas on Saturday. Scratch cards will be distributed with certain concession purchases. Prizes will include a Toyota Echo Hatchback RS, ten Xbox game systems and 60,000 concession items. The contest is being promoted with newspaper and radio advertising, on-screen slides, point-of-sale materials and email ads, created by LPI Group of Calgary. The promotion will run until July 1.
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