SKYDOME MAKES AFRM2 AGENCY OF RECORD
By Adnews Staff
SkyDome in Toronto has appointed Afrm2 Communications of Toronto its public relations agency of record. The agency pitched for the business without a competition. It will promote special events and new facilities at SkyDome and provide other communications and research services. This is the 15th anniversary of SkyDome. The venue will host several special events this year, including an orchestral performance by Andre Rieu and His Johann Strauss Orchestra and a ChampionsWorld Series exhibition soccer match between AS Roma of Italy and Glasgow Celtic of Scotland. Previously public relations for SkyDome were handled in-house.
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