CHILDREN'S FOUNDATION INTRODUCES NEW BRAND IDENTITY
By Adnews Staff
Toronto-based A Child's Voice Foundation has introduced a new brand identity for itself in order to increase awareness of its charitable programs and improve its fundraising efforts. The national non-profit organization is dedicated to improving the well-being of Canadian children living in poverty. New logos have been created for the foundation and its three main programs: Kids Life-Line, Kids Nutrition and Life Skills Club, and Angel Hair for Kids. The logos use the colour yellow and child-themed illustrations intended to depict hope and optimism. New fact sheets, press kits, stickers and other collateral materials have also been produced using these themes. A new Web site has been constructed for the organization at <http://www.achildsvoicefoundation.com>. The identity project was managed by Fishbowl Communications. Brand development and graphic design were handled by Chris Jaw. Both provided their services pro bono.