DOWNTOWN PARTNERS WINS MEGA BLOKS ACCOUNT
By Adnews Staff
Toy company Mega Bloks, based in Montreal, has appointed Downtown Partners of Toronto its advertising agency of record. The company hired the agency in a competition that involved an unknown number of U.S. and Canadian firms. Downtown Partners will develop creative advertising for various media. OMD will handle media planning and buying. Mega Bloks chief operating officer Vic Bertrand cited Downtown Partners' track record and unconventional creative as the deciding factors in the decision.
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