MUCHMUSIC, XBOX HOLD TOUR
By Adnews Staff
MuchMusic and Xbox Canada will hold a joint promotion this summer called "Xbox Presents Much Unleashed." The effort will consist of a travelling exhibit of video game, cell phone and Internet products combined with contests. EB Games and Bell Canada will also participate in the promotion, which will be managed by Toronto-based CIM. The tour will stop at approximately 100 places nationally between June 8 and Sept. 17. The events will be promoted with ads on MuchMusic and radio advertising in tour-stop markets.
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